Mountview develops strategies and concepts for new, unknown territories. Here are some of our projects. Below you find an detailed overview.
 
  ABN AMRO / Amstel / ANWB / Avery Dennison / Bijenkorf / Campina / EURIB / GVB / Heineken / HEMA / Hero / Hyves / Innocent Drinks / InnovatieNetwerk Visserij / KPN / Librium.tv / Mascotte / McDonald's / Morgenwerk.nl / MySpace / Nokia / Opel / Oronjo / PayPal / Pepsi / Postbank / RAI / Reed Business / Rituals / Rode Kruis / Royal Club / RTL / Sanoma / Scheepvaartmuseum / Sony Playstation / Quinny / Sourcy / TNT / Unicef / Vodafone / Vrumona / Zoover.
 Development of various brands for ABN AMRO's innovation department Dialogues House.  (go to top)  Strategy brand utility Amstel Teamlink.  (go to top)  Development of a new, eye catching service concept. Development of innovative media concepts by integrating traditional and digital domains, such as iPad and social media. Product development. (go to top)  Development of two international trade events (2003 / 2005). Evaluated as 'best ever'.  Development of two hospitality events, with live shows and Michelin star diners for over 1,000 people (2003 / 2005).  (go to top)  Consultancy on the online introduction of ChillOut. Strategic session about brand experiences. (go to top)  Product development.  (go to top)  Master classes about brand innovation. Development of course 'Marketing & Social Media'. (go to top)  Narrowcasting concept for Amsterdam's subway. (go to top)  Advice on the development of an international music concept. Strategy youth marketing. Advice on digital strategy.  (go to top)  Development of promotional service concepts. (go to top)  Brand strategy Fruit2day. (go to top)  Head of Maketing, interim. Responsible for brand and strategy development, partnerships with RTL Nieuws (TV news) and national soccer team, introduction of new payment service, 5 year Hyves campaign, PR events, relationship marketing, open innovation platform with KLM (airline), Hyves Zeitgeist project, product presentation, amongst others.  (go to top)  Brand strategy and positioning. Introduction Innocent Drinks at Albert Heijn, Holland's largest supermarket.  (go to top)  Innovation strategy. (go to top)  Development of eye-catching service concepts for i-mode: free i-mode information points.  (go to top)  Brand strategy and development brand concept.  (go to top)  Marketing strategy.  (go to top)  Development of narrowcasting concept for 100+ McDonald's restaurants.   (go to top) 
Brand strategy. (go to top)  Strategic development. (go to top)  Development and introduction of Nokia Silence Booth (The Netherlands, Belgium and Canada), research and campaign included. In cooperation with Alpha 69. The Nokia Silence Booth received a lot of international attention.   Development of Nokia Dome, a brand experience with various promotionalservices, such as free calling, a charging service and new, experimental services.  (go to top)  Brand strategy. (go to top)  Development of product concept for Oronjo.com, a service to sell digital content. Oranje was nominated for the Business Model Innovation Award.  (go to top)  Online activation campaign, with Holland's most famous comic character.  Here is a publication in a renowned comic magazine, as a gimmick, with an overview of all comics. (go to top)  Development of guerrilla concept: the Pepsi Battle.  (go to top)  Research and strategy for the development of Postbank's car insurance. (go to top)  Development of European marketing strategy.  (go to top)  Strategic consultancy AutoRAI. Consultancy on RAI Narrowcasting. (go to top)  Brand development Knowington.  (go to top)  Strategy for 24/7 Social Media Marketing. (go to top)  Brand strategy youth marketing. (go to top)  Development of promotional concept targeted to opinion leaders to introduce the alcoholic beverage Royal Club 8.3: the picnic L'Apéritif Sur Le Trottoir. With exclusive artwork of Piet Paris.   (go to top)  Analysis of the marketing strategy of Yorin FM. Development of campaign concept to introduce RTL FM. 
Strategic research project: how do various generations of audiences experience television? (go to top)  Development of innovative promotional concept for Libelle & Margriet: a magazine specifically targeted to marketing & women. (go to top)  Development of event PSP Portable Festival: a traveling festival festival with experimental art on the PSP. With contributions of Yamandu Roos, Jesse and Jeroen Koolhaas, Daniel Nogeuira and 178 aardige ontwerpers. Events at LowLands, Solar, Supernatural, Dance Valley and Club 11.   (go to top)  Campaign strategy. (go to top)  Development of internal narrowcasting concept.  (go to top)  Strategy development (b2b). (go to top)  Strategy for Vodafone's narrowcasting.  (go to top)  Innovation program to develop new soda for a 50+ target audience. Workshop on youth marketing. (go to top)  Brand strategy and development of European campaign concept.   (go to top)
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