Mountview
UK / NL

intro

 

projects

ABN AMRO / Amstel / ANWB / Avery Dennison / Bijenkorf /
EURIB / GVB / Heineken / HEMA / Hero / Hyves / Innocent
Drinks
/ InnovatieNetwerk Visserij / KPN / Librium.tv /
McDonald's
/ MySpace / Nokia / Opel / Oronjo / PayPal / Pepsi /
Postbank / RAI / Reed Business / Rode Kruis / Royal Club / RTL /
Sanoma
/ Sony Playstation / Sourcy / TNT / Unicef / Vodafone /
Vrumona
/ Zoover.




abn amro



Development of various brands for ABN AMRO's innovation
department Dialogues House.


brightbox

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amstel



Strategy brand utility Amstel Teamlink. Amstel Teamlink won a
Silver Spin Award.


teamlink

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anwb



Development of a new, eye catching service concept.
Soon to come.


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advery dennison



Development of two international trade events (2003 / 2005).
Evaluated as 'best ever'.

avery dennison

Development of two hospitality events, with live shows and
Michelin star diners for over 1,000 people (2003 / 2005).


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bijenkorf



Consultancy on the online introduction of ChillOut.
Strategic session about brand experiences.


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eurib



Master classes about brand innovation.
Development of course 'Marketing & Social Media'.


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gvb



Narrowcasting concept for Amsterdam's subway.


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heineken



Advice on the development of an international music concept.
Strategy youth marketing.


heineken


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hema

Development of promotional service concepts.


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hero



Brand strategy Fruit2day.


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hyves



Head of Maketing, interim.

Responsible for brand and strategy development, partnerships
with RTL Nieuws (TV news) and national soccer team, introduction
of new payment service, 5 year Hyves campaign, PR events,
relationship marketing, open innovation platform with KLM (airline),
Hyves Zeitgeist project, product presentation, amongst others.


hyvesafrekenen

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innocent drinks

Brand strategy and positioning.
Introduction Innocent Drinks at Albert Heijn, Holland's
largest supermarket.

innocent

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InnovatieNetwerk Visserij



Innovation strategy.


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KPN



Development of eye-catching service concepts for i-mode: free
i-mode information points.

imode


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Librium.tv



Brand strategy and development brand concept.

libriumtv


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McDonald's

Development of narrowcasting concept for 100+ McDonald's
restaurants.






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MySpace

Strategic development.


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Nokia

Development and introduction of Nokia Silence Booth
(The Netherlands, Belgium and Canada), research and campaign
included. In cooperation with Alpha 69. The Nokia Silence Booth
received a lot of international attention.






Development of Nokia Dome, a brand experience with various promotionalservices, such as free calling, a charging service and new, experimental services.

nokiadome


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opel

Brand strategy.


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Oronjo



Development of product concept for Oronjo.com, a service to
sell digital content. Oranje was nominated for the Business Model
Innovation Award.


oronjo


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PayPal



Online activation campaign, with Holland's most famous comic
character.

paypal

Here is a publication in a renowned comic magazine, as a
gimmick, with an overview of all comics.


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Pepsi



Development of guerrilla concept: the Pepsi Battle.


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Postbank



Research and strategy for the development of Postbank's car insurance.



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RAI



Strategic consultancy AutoRAI.
Consultancy on RAI Narrowcasting.


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Reed Business



Brand development Knowington.

knowington


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Rode Kruis

Brand strategy youth marketing.


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Royal Club



Development of promotional concept targeted to opinion leaders to
introduce the alcoholic beverage Royal Club 8.3: the picnic L'Apéritif
Sur Le Trottoir. With exclusive artwork of Piet Paris.




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RTL

Analysis of the marketing strategy of Yorin FM.
Development of campaign concept to introduce RTL FM.

Strategic research project: how do various generations of audiences
experience television?

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Sanoma



Development of innovative promotional concept for Libelle &
Margriet: a magazine specifically targeted to marketing & women.



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Sony Playstation



Development of event PSP Portable Festival: a traveling festival
festival with experimental art on the PSP. With contributions of
Yamandu Roos, Jesse and Jeroen Koolhaas, Daniel Nogeuira
and 178 aardige ontwerpers. Events at LowLands, Solar,
Supernatural, Dance Valley and Club 11.

psp

 

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Sourcy

Campaign strategy.




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TNT



Development of internal narrowcasting concept.


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Unicef



Strategy development (b2b).


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Vodafone



Strategy for Vodafone's narrowcasting.

vodafone


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Vrumona

Innovation program to develop new soda for a 50+ target audience.
Workshop on youth marketing.


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Zoover

Brand strategy and development of European campaign concept.






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