ABN AMRO / Amstel / ANWB / Avery Dennison / Bijenkorf /
EURIB / GVB / Heineken / HEMA / Hero / Hyves / Innocent
Drinks / InnovatieNetwerk Visserij / KPN / Librium.tv /
McDonald's / MySpace / Nokia / Opel / Oronjo / PayPal / Pepsi /
Postbank / RAI / Reed Business / Rode Kruis / Royal Club / RTL /
Sanoma / Sony Playstation / Sourcy / TNT / Unicef / Vodafone /
Vrumona / Zoover.
Development of various brands for ABN AMRO's innovation
department Dialogues House.
(go to top)
Strategy brand utility Amstel Teamlink. Amstel Teamlink won a
Silver Spin Award.
(go to top)
Development of a new, eye catching service concept.
Soon to come.
(go to top)
Development of two international trade events (2003 / 2005).
Evaluated as 'best ever'.
Development of two hospitality events, with live shows and
Michelin star diners for over 1,000 people (2003 / 2005).
(go to top)
Consultancy on the online introduction of ChillOut.
Strategic session about brand experiences.
(go to top)
Master classes about brand innovation.
Development of course 'Marketing & Social Media'.
(go to top)
Narrowcasting concept for Amsterdam's subway.
(go to top)
Advice on the development of an international music concept.
Strategy youth marketing.
(go to top)
Development of promotional service concepts.
(go to top)
Brand strategy Fruit2day.
(go to top)
Head of Maketing, interim.
Responsible for
brand and strategy development, partnerships
with RTL Nieuws (TV news) and national soccer team, introduction
of new payment service, 5 year Hyves campaign, PR events,
relationship marketing, open innovation platform with KLM (airline),
Hyves Zeitgeist project, product presentation, amongst others.
(go to top)
Brand strategy and positioning.
Introduction Innocent Drinks at Albert Heijn, Holland's
largest supermarket.
(go to top)
Innovation strategy.
(go to top)
Development of eye-catching service concepts for i-mode: free
i-mode information points.
(go to top)
Brand strategy and development brand concept.
(go to top)
Development of narrowcasting concept for 100+ McDonald's
restaurants.
(go to top)
Strategic development.
(go to top)
Development and introduction of Nokia Silence Booth
(The Netherlands, Belgium and Canada), research and campaign
included. In cooperation with Alpha 69. The Nokia Silence Booth
received a lot of international attention.
Development of Nokia Dome, a brand experience with various promotionalservices, such as free calling, a charging service and new, experimental services.
(go to top)
Brand strategy.
(go to top)
Development of product concept for Oronjo.com, a service to
sell digital content. Oranje was nominated for the Business Model
Innovation Award.
(go to top)
Online activation campaign, with Holland's most famous comic
character.
Here is a publication in a renowned comic magazine, as a
gimmick, with an overview of all comics.
(go to top)
Development of guerrilla concept: the Pepsi Battle.
(go to top)
Research and strategy for the development of Postbank's car insurance.
(go to top)
Strategic consultancy AutoRAI.
Consultancy on RAI Narrowcasting.
(go to top)
Brand development Knowington.
(go to top)
Brand strategy youth marketing.
(go to top)
Development of promotional concept targeted to opinion leaders to
introduce the alcoholic beverage Royal Club 8.3:
the picnic L'Apéritif
Sur Le Trottoir. With exclusive artwork of Piet Paris.
(go to top)
Analysis of the marketing strategy of Yorin FM.
Development of campaign concept to introduce RTL FM.
Strategic research project: how do various generations of audiences
experience television?
(go to top)
Development of innovative promotional concept for Libelle &
Margriet: a magazine specifically targeted to marketing & women.
(go to top)
Development of event PSP Portable Festival: a traveling festival
festival with experimental art on the PSP. With contributions of
Yamandu Roos, Jesse and Jeroen Koolhaas, Daniel Nogeuira
and 178 aardige ontwerpers. Events at LowLands, Solar,
Supernatural, Dance Valley and Club 11.
(go to top)
Campaign strategy.
(go to top)
Development of internal narrowcasting concept.
(go to top)
Strategy development (b2b).
(go to top)
Strategy for Vodafone's narrowcasting.
(go to top)
Innovation program to develop new soda for a 50+ target audience.
Workshop on youth marketing.
(go to top)
Brand strategy and development of European campaign concept.
(go to top)
|
