Mountview
UK / NL

intro

 

projects

Mountview develops strategies and concepts for new, unknown territories. Here are some of our projects. Below you find an detailed overview.
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ABN AMRO / Amstel / ANWB / Avery Dennison / Bijenkorf / Campina / EURIB / GVB / Heineken / HEMA / Hero / Hyves / Innocent Drinks / InnovatieNetwerk Visserij / KPN / Librium.tv / Mascotte / McDonald's / Morgenwerk.nl / MySpace / Nokia / Opel / Oronjo / PayPal / Pepsi / Postbank / RAI / Reed Business / Rituals / Rode Kruis / Royal Club / RTL / Sanoma / Scheepvaartmuseum / Sony Playstation / Quinny / Sourcy / TNT / Unicef / Vodafone / Vrumona / Zoover.





abn amro



Development of various brands for ABN AMRO's innovation department Dialogues House.

brightbox

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amstel

Strategy brand utility Amstel Teamlink.

teamlink

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anwb

Development of a new, eye catching service concept.

Development of innovative media concepts by integrating traditional and digital domains, such as iPad and social media.

Product development.

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advery dennison

Development of two international trade events (2003 / 2005). Evaluated as 'best ever'.

avery dennison

Development of two hospitality events, with live shows and Michelin star diners for over 1,000 people (2003 / 2005).



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bijenkorf

Consultancy on the online introduction of ChillOut.

Strategic session about brand experiences.

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Product development.



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eurib

Master classes about brand innovation.

Development of course 'Marketing & Social Media'.

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gvb

Narrowcasting concept for Amsterdam's subway.

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heineken

Advice on the development of an international music concept.

Strategy youth marketing.

Advice on digital strategy.

heineken

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hema

Development of promotional service concepts.


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hero

Brand strategy Fruit2day.



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hyves

Head of Maketing, interim.

Responsible for brand and strategy development, partnerships with RTL Nieuws (TV news) and national soccer team, introduction of new payment service, 5 year Hyves campaign, PR events, relationship marketing, open innovation platform with KLM (airline), Hyves Zeitgeist project, product presentation, amongst others.

hyvesafrekenen

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innocent drinks

Brand strategy and positioning.

Introduction Innocent Drinks at Albert Heijn, Holland's largest supermarket.

innocent

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InnovatieNetwerk Visserij

Innovation strategy.



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KPN

Development of eye-catching service concepts for i-mode: free i-mode information points.

imode

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Librium.tv

Brand strategy and development brand concept.

libriumtv

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Librium.tv

Marketing strategy.

libriumtv

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McDonald's

Development of narrowcasting concept for 100+ McDonald's restaurants.






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MySpace

Brand strategy.


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MySpace

Strategic development.


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Nokia

Development and introduction of Nokia Silence Booth (The Netherlands, Belgium and Canada), research and campaign included. In cooperation with Alpha 69. The Nokia Silence Booth received a lot of international attention.





Development of Nokia Dome, a brand experience with various promotionalservices, such as free calling, a charging service and new, experimental services.

nokiadome

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opel

Brand strategy.


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Oronjo

Development of product concept for Oronjo.com, a service to sell digital content. Oranje was nominated for the Business Model Innovation Award.

oronjo

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PayPal

Online activation campaign, with Holland's most famous comic character.

paypal

Here is a publication in a renowned comic magazine, as a gimmick, with an overview of all comics.


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Pepsi

Development of guerrilla concept: the Pepsi Battle.



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Postbank

Research and strategy for the development of Postbank's car insurance.



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Quinny

Development of European marketing strategy.

quinny

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RAI

Strategic consultancy AutoRAI.

Consultancy on RAI Narrowcasting.



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Reed Business

Brand development Knowington.

knowington


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Rituals

Strategy for 24/7 Social Media Marketing.



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Rode Kruis

Brand strategy youth marketing.


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Royal Club

Development of promotional concept targeted to opinion leaders to introduce the alcoholic beverage Royal Club 8.3: the picnic L'Apéritif Sur Le Trottoir. With exclusive artwork of Piet Paris.




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RTL

Analysis of the marketing strategy of Yorin FM.

Development of campaign concept to introduce RTL FM.



Strategic research project: how do various generations of audiences experience television?

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Sanoma

Development of innovative promotional concept for Libelle & Margriet: a magazine specifically targeted to marketing & women.


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Online marketing strategy.



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Sony Playstation



Development of event PSP Portable Festival: a traveling festival festival with experimental art on the PSP. With contributions of Yamandu Roos, Jesse and Jeroen Koolhaas, Daniel Nogeuira and 178 aardige ontwerpers. Events at LowLands, Solar, Supernatural, Dance Valley and Club 11.

psp




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Sourcy

Campaign strategy.




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TNT

Development of internal narrowcasting concept.



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Unicef

Strategy development (b2b).



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Vodafone

Strategy for Vodafone's narrowcasting.

vodafone

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Vrumona

Innovation program to develop new soda for a 50+ target audience.

Workshop on youth marketing.


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Zoover

Brand strategy and development of European campaign concept.






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