Presentations
In English
24/7 Marketing
on Social Media
Socialmedia247.net, 2011
A Useful Guide
to the Brand Utility
Brandutility.net, 2010
Social marketing
Slideshare, 2010
Articles
In English
Digital Turns The Experience Economy Upside-Down
ViralBlog, 2013
A New Evaluation:
the 10 Lessons of the Brand Utility
Futurelab, 2011
New model for 24/7 Marketing on Social Media
Futurelab, 2011
The Six Drivers of the Brand Utility
Futurelab, 2010
In Dutch
10 opportunities for the Brand Utility
EMERCE, 2013
How brand involvement changes
Marketingtribune, 2012
Make your core proposition social
EMERCE, 2012
Digital turns the experience economy upside down
Marketingtribune, 2012
Why Why?
Marketingtribune, 2012
Marketing is only about service
EMERCE, 2012
Product and communication are the same
Adformatie, 2012
10 lessons on the brand utility
Marketingfacts, 2011
Social media is a full-time task
Adformatie, 2010
The six drivers of the brand utility
Emerce, 2010
The secret of the brand utility
Adformatie, 2009
Read the white paper here
How to promote yourself
BRIGHT, 2009
What brands need to
do with communities
Tijdschrift voor Marketing, 2008
Advertising as a product,
a product as advertising
Reclameweek, 2008
The blending of
product and promotion
Adformatie, 2008
Integrate product
and promotion
MolBlog, 2008
The challenge for
the trendwatcher
Second Sight, 2008
The baker's lesson
EYE, 2008
The marketing trick
will not work
Emerce, 2004
The trends in
trend watching
Tijdschrift voor
Marketing, 2003
Freethinkers in New York
Adformatie, 1998
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Magazines
In Dutch
Social Commerce
Financieele Dagblad, 2011
Between cold coffee and the brand utility
Interview with
Ingmar de Lange
FONK, 2010
Media case: Mountview,
Nokia Silence Booth
Communicatienieuws, 2008
Sponsors should
be bakeries
Report on keynote
Adformatie, 2007
Oracle in the attic
Interview with
Ingmar de Lange
Reclameweek, 2006
Books
In English
Advertising Next
Case: Nokia Silence Booth
Tom Himpe, 2008
In Dutch
The brand utility as a holy grail
MarketingTribune, 2012
The guerrilla marketing revolution
Interview with
Ingmar de Lange
Cor Hospes, 2012
The best online marketing tools
Interview with
Ingmar de Lange
Cor Hospes, 2009
Guerrilla marketing
Interview with
Ingmar de Lange
Cor Hospes, 2007
From mass brand
to human brand
Interview with
Ingmar de Lange
Erwin van Lun, 2005
Other
La brand utility en 8 points
Uzful, 2011
How brands can be structurally social
Marketingfacts, 2011
How can the financial sector use social media?
Marketingfacts, 2011
Una guía para lograr construir marcas útiles
Slideshare, 2010
Weblog
Frislicht
Signals from the horizon
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