Mountview develops concepts on the cross section of marketing, communication and product. They attract attention, are useful and create commercial value.


1. The fundamentals
The strategy is translated into conceptual principles. These are evaluated using predefined guidelines.

2. The prototype
The best principles are turned into conceptual prototypes: virtual models, usage descriptions or online demos. This way, the basic concept can be tested at an early stage.


Conceptual prototype Nokia Silence Booth

3. The development
The best prototype is developed in detail. This is the conceptual cookbook.

4. The execution
The concept is executed by Mountview and specialized partners.

See Mountview's workshop.