This workshop explains how to position a brand in new, contemporary domains. Workshop 2: Concept development This workshop shows which marketing concepts can make a brand more relevant. They should be both useful and eye-catching by creating a blend of a product and promotion. This workshop develops disruptive ideas for innovative products, services or propositions. This workshop shows how brand utilities make marketing more effective by putting usefulness first.
Workshop 5: 24/7 Marketing on Social media This workshop shows how brands can be part of social media on a 24/7 basis.
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